By Dannie Tanner
Category: Events & Pop-Ups | Tags: Focus Rich Clothing, Atlanta streetwear, NFT fashion, Ethereum drop, limited edition collection, ETH merch, pop-up event, hip-hop fashion
Focus Rich Clothing is taking streetwear to the blockchain. Next month, we’re hosting an exclusive pop-up in Atlanta for the drop of our first ETH-minted NFT streetwear collection — and only 10 pieces will ever exist.
NFT Meets Real-World Fashion
This drop is powered by Ethereum and marks a bold leap into web3 fashion, where digital collectibles meet real-world luxury streetwear. Each piece is NFT-authenticated, unlocking ownership in both the metaverse and reality.
Event Info
- Location: 3400 South Clark St., Atlanta, GA
- Date: April 27th 2022
- Time: 11am - Until the collection sells out
- Entry: Pre-raffle registration is required to enter the store and purchase
Only 10 Pieces Worldwide
Yes, just 10 items — ever. This isn’t a restock. These Focus Rich x NFT pieces will never release again. You must pre-register to even step foot into the store on Thursday.
Why It Matters
This moment is about more than streetwear. It’s about Focus Rich’s commitment to innovation, exclusivity, and culture. By integrating blockchain tech with premium fashion, we’re proving that the future of streetwear is digital, decentralized, and undeniable.
Explore more Focus Rich collections here
Stay Ahead. Stay Focused.
If you want in on what’s next, this is it. Atlanta, get ready to experience Focus Rich like never before — live, limited, and linked to the blockchain.